The theme for the second round is “With Japan!”


In order to discover a talented creator, Toho Co., Ltd, AlphaBoat LLC, and Tokyo Otaku Mode Inc. are holding the second GEMSTONE Creator’s Audition. This time, the theme is “Japan.”

Follow me!

Application Requirements

Application Details

We are accepting ideas from creators around the world for an original character with the theme “Japan.”
・It can be based on what Japanese culture means to you: cool, pop, traditional, digital, etc.
・It should be a character that can be loved not just in Japan but around the world.
*For more details, please refer to the application rules and the FAQ.

Application Format

Please submit a video that’s 3 minutes or less explaining your original character as well as a thumbnail that can be uploaded to YouTube.
The applicant must create a video that explains the character’s charms and worldview in any format of your choosing. Videos that pass the first round will be uploaded to GEMSTONE’s official YouTube channel.
*Accepted Languages: English or Japanese.
*Minors must have permission from their legal guardians to participate.
*One person can submit up to 3 videos.

Application Requirements

This contest is only open to those who abide by the rules. Minors must submit a letter of consent from their legal guardians.
People residing in EEA countries (European Economic Area) can not apply this audition regardless of their nationality.


・Total Cash Prize : 1 million yen
・The winner will have the chance to produce projects with Toho Co., Ltd., AlphaBoat, and Tokyo Otaku Mode Inc.
・ The right to appear in the official ceremony of New York’s largest anime convention, Anime NYC

Application period

※Application period has been extended.
Monday, July 1st to 6:00 PM (JST) on Monday, September 2, 2019.
6:00 PM (JST) on Monday, September 9, 2019.


[Sebastian Masuda]
Artist/Art Director
Born in 1970.
After working in the theater and modern art circles, he opened his shop 6%DOKIDOKI in Harajuku in 1995.
In 2011, his artistic work on Kyary Pamyu Pamyu’s “PONPONPON” music video gathered attention from around the world. In the summer of 2015, KAWAII MONSTER CAFE opened in Harajuku as the largest cafe in Tokyo which Masuda produced the concept, art, and staging for.
Since 2014, he has been working as an artist based out of New York.
Currently, he is exhibiting an art project entitled “TIME AFTER TIME CAPSULE” in preparation for 2020.
In 2017, he was a cultural envoy for Japan’s Agency for Cultural Affairs.

[Rin Kaname (A member of]
160 cm (5’3”) / September 21st / A blood type / from Saitama Prefecture
Catchphrase: I’m your girlfriend who can even draw illustrations! ♡
An idol and mangaka/illustrator who writes under the pen name Perorin-sensei and publishes her manga, which depicts her interactions with fans in a satirical manner, on SNS.
Favorite Color: Egg yellow
Otaku Genre: DIY

[Keiji Ota (Director of Motion Picture Group/Chief Godzilla Officer at Toho Co., Ltd.)]

[Wakana Okamura (Film/Anime Producer at Toho Co., Ltd.)]
Producer for TV anime series Haikyu!! and My Hero Academia

Audition Schedule

The rules will be posted and applications will open on July 1st.
Applications will close on September 2th.
Applications will close on September 9th.
The winner will be announced in early October.

Watch the demo video

Please Read Before Applying

Please read the application rules properly before applying.

・All characters and videos submitted must be new and original and cannot have not been used for anything else in the past.
・All characters and videos must not infringe on someone else’s intellectual property rights or be against public order and morals.
・You agree to allow your video to be uploaded to GEMSTONE’s official YouTube channel, social media accounts, homepage, and more.
・The applicant will be responsible for all costs in creating their submission.
・We do not accept applications through mail or in person. Please apply through the application form.
・We will not answer any personal inquiries about the judgment process or results.
・All minors must submit a letter of consent from their legal guardian.
・The applicant is responsible for making sure that applying to this audition will not break the rules of their school or workplace. Any trouble that may arise is the sole responsibility of the applicant.
・We reserve the right to cancel this audition or change the application rules with no prior notice.
・If you have any questions, please contact us using the inquiry form on the audition’s official homepage.

Produced by

Toho Co., Ltd, AlphaBoat LLC, and Tokyo Otaku Mode Inc.


About Applying

Q. How can I apply?
A: We only accept applications over the internet. Please read the application rules and the terms and conditions before using the appropriate application form.

Q: Are group applications possible?
A: Yes, both individual and group applications will be accepted. However, in the case of a group winner, the prizes will be granted to the group as a whole.

Q: Is there an age limit?
A: No. However, minors must get permission from their legal guardian and submit an official letter of consent.

Q: How many submissions can one applicant submit?
A: One applicant (individual or group) can submit up to 3 submissions.

Q: Are there any specifications for the submission’s size or file type?
A: Please keep your video within 1GB and submit it as MP4. The thumbnail should be within 2MG and either JPEG or PNG (1280x720).

About The Winners

Q: How many winners will there be?
A: The number of winners will be decided based on the applications and the selection panel and will be announced along with the winning results.